This senior management position reports to the Senior Vice President of Operations & COO and is responsible for selling, developing, and managing successful educational travel programs, conferences and other types of innovative educational outreach initiatives at the Museum’s campus in New Orleans and at WWII battle sites and destinations across the world.
Since 2004, the Museum has developed, operated, and sold more than 100 educational travel programs to WWII battlefield locations in Europe and the Pacific. The Museum is seeking to grow these programs targeted at adult and student audiences through direct retail sales and partnerships with other organizations.
This position leads a staff of 12 professionals including five direct reports responsible for inside sales, customer service, marketing support, tour development, budgeting, logistics and operations. The AVP’s primary role is to focus on developing and growing these programs through the implementation of a sales plan and marketing strategy to ensure the Museum’s financial objectives for travel and conference programs are met. It is anticipated that role will require up to 50% travel time for the AVP. Significant growth is forecast in these areas over the next five years as the Museum brings on line new programs and staff.
The position’s primary focus on sales and market development will include the following:
- Achieve significant, sustainable, and profitable growth in the Museum’s array of high quality educational travel programs.
- Provide leadership and oversight to the department with a focus on prospect and customer communications.
- Develop, implement and grow a series of inbound custom travel programs that will take place in and around the Museum’s campus in New Orleans.
- Form sustainable and profitable partnerships with university alumni programs, study abroad departments, military organizations, travel operators and other membership based organizations that will promote and sell Museum-managed travel programs to adult, student, and corporate clients.
- Ensure the Museum’s annual international conference on WWII is a high quality, vibrant and relevant public history conference that reaches a growing on-site and digital audience.
The ideal candidate will hold a bachelor’s degree with a master’s degree preferred and a minimum of ten years of successful experience in business development and sales. Prior experience in the tour and travel industry, including ship operations, is required with a track record of developing and growing successful outreach programs, preferably within a museum, non-profit, travel-related or university environment. In addition, excellent communication, presentation, organizational, and customer services skills are a must as is successful experience in managing a team. Finally, the flexibility to travel both domestically and internationally and to participate in after-hours events is required.