The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences.  The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; and The Chicago Theatre.  Other MSG properties include legendary sports franchises: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams –  the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, MSG’s NBA 2K League franchise.  In addition, the Company features the popular original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces New England’s preeminent Boston Calling Music Festival.  Also under the MSG umbrella is TAO Group Hospitality, a world-class hospitality group with globally-recognized entertainment, dining and nightlife brands including Tao, Marquee, Lavo, Avenue, Beauty & Essex and Cathédrale.  More information is available at www.themadisonsquaregardencompany.com.

Role Summary

The Coordinator, Marketing Strategy will assist with fan-focused brand strategies, execution and engagement for the Live business with a focus on concerts and live events. This individual will coordinate across all marketing functions (e.g., media, creative, insights, digital, social) with internal stakeholders, external agencies and partners to ensure effective development and execution of marketing efforts in order to achieve business goals.

Specific Functions/Activities Summary

  • Work in coordination with various MSG departments (i.e. integrated media planning, sales, email, website and digital content teams) to implement strategy and execution increasing fan engagement and ticket sales for Concerts, Family shows, Performing Arts, Venue Tours and other Live projects and initiatives
  • Submit briefs to internal Creative department to facilitate any and all creative needs for the Live business
  • Manages daily marketing asset trafficking to internal and external outlets, this includes but is not limited to digital assets, OOH signage, TV spots, audio and print files
  • Facilitate approval process with internal concerts and bookings team and external Promoters/Artist Reps/Producers for all show collateral and marketing support
  • Support activation of upcoming Live event content across all MSG owned assets and partner assets
  • Regularly update and manage tracking documents
  • Create marketing recaps and decks for promoters, partners and for internal needs
  • Track industry trends through research and share findings with team
  • Participate in creative brainstorms to help deliver exceptional experiences to both the fan and artist
  • Support reconciliation of marketing finances/budget, process invoices and work closely with MSG Accounts Payable


  • Bachelor degree
  • 1–3 years experience in entertainment marketing or advertising with a strong background and interest in all genres of music, venue attractions and current pop culture
  • Excellent organizational skills with strong attention to detail
  • High level of energy, commitment, creativity and flexibility
  • Exceptional verbal and written communication, negotiation, project management and time management skills required
  • Must have strong knowledge of NY marketplace. Outer markets including Chicago, LA, Boston is a plus
  • Experience with analytics and interpretation of ticket sales, working knowledge of demographic, database, research and competitive data, to assess and improve current marketing strategies
  • Proficiency in Microsoft Office programs including Word, Excel, PowerPoint


Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

Educational requirements may differ from job to job based on the role.

EEO Statement

At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.

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