The Museum of Fine Arts, Boston (MFA) seeks a Director of Marketing responsible for developing an institutional marketing strategy that builds awareness for the MFA, while identifying and growing Museum audiences. The candidate should have experience creating comprehensive marketing plans and advertising campaigns across media channels – digital, social, search, and traditional. Responsibilities include: developing strategies for the MFA brand and its exhibitions and programs; tracking audience and campaign metrics and providing timely insight and analysis; conducting audience research; leading the Marketing and Database Marketing teams and collaborating across communications and museum functions; identifying and working with community, corporate and media partners; determining key messages and directing creative; and managing agency partners. Candidate should be able to move from strategic to tactical to analytical while remaining pro-active, and demonstrate excellent leadership and communications skills.
Requires a Bachelor’s degree, and 8+ years of marketing experience, including at least 4 years in a senior position with audience development and managerial responsibilities. Agency experience preferred. For consideration, please submit your cover letter and résumé to: firstname.lastname@example.org. You may also submit your materials via postal mail to: Human Resources Department, Museum of Fine Arts, Boston, 465 Huntington Avenue, Boston, MA 02115.