The San Francisco Symphony, one of America’s most forward-looking arts organizations, presents more than 220 concerts each year, creates leading edge media initiatives such as Keeping Score on PBS television and its own Grammy-winning record label SFS Media, and serves its community with one of the most extensive education and community programs of any orchestra in the country. Led by its innovative music director Michael Tilson Thomas, the SFS continues to set the highest possible standard for excellence in orchestral performance and to shape the cultural life of the Bay Area.
The part time Marketing Coordinator will provide ongoing support in all areas of the marketing department for the San Francisco Symphony. The Coordinator supports the development and execution of marketing campaigns through promotions, media partnerships, events, college student campaigns, and other activities. Working with an 8-member Marketing team, this position reports to the Chief Marketing Director and works collaboratively with them across multiple departments including Creative Services, Box Office/Patron Services, Communications, Operations, Volunteer Council, and Development divisions.
SALES CAMPAIGN EXECUTION AND REPORTING
Assist with preparation of marketing decks, recaps, and reporting on an ongoing basis Collaborate closely with Creative Services Project Managers to communicate campaign strategy and route advertising buys Organize, monitor, and track all discounted, promotional and comp ticket sales through various channels; investigate new outlets to increase ticket sales Prepare strategic creative briefs, generate and distribute sales reports, and ROI analysis Basic CRM knowledge to assist in audience segmentation for promotional emails and direct mail Gather key metrics to track email and display ad performance
OUTREACH AND EVENT PLANNING
Research and develop marketing partnerships to explore new ideas and events that foster sales and grow new audiences Coordinate, execute, and attend special promotional events including receptions and other on and off-site events such as free concerts, outdoor concerts, and tabling activities
Coordinate distribution of promotional materials in support of all San Francisco Symphony marketing activities
Proofread all marketing materials Regularly attend San Francisco Symphony concerts and events as necessary Process invoices and aid in budget reconciliation Other duties as assigned
Bachelor’s degree in Marketing or Advertising, or equivalent experience 1-3 years related experience in B to C marketing, promotions or trade shows Dedicated to and passionate about the arts. Knowledge of orchestral music is a plus Superior capability managing details spanning multiple projects simultaneously. Demonstrated grace under pressure and ability to be flexible Ability to develop effective working relationships with cross-departmental members of Symphony organization Should have an interest, knowledge and passion for marketing, social media, and digital advertising Basic understanding of CRM and web analytics data Experience with MS Office and/or databases, specifically Tessitura, a plus Exceptional communication, organizational, and time-management skills – able to frequently re-prioritize, evolve techniques and solutions as needed in a fast-paced and dynamic environment. Creative thinker and problem-solver Sense of humor, positive can-do attitude are desirable assets Able to work occasional overtime, nights, and weekends as needed